Café Bustelo Game Face is a limited-edition campaign celebrating Latin passion, sports and self-expression. It features collectible coffee cans inspired by four countries, each including a Game Face tattoo kit that invites fans to wear their pride on their face on game day.

Nope, it's all the same bold and delicious Café Bustelo espresso style ground coffee. 

The featured country does not necessarily reflect the origin of the coffee itself, but it's still the same Café Bustelo coffee you know and love. (Coffee requires growing regions that have high altitudes and warm climates. So we purchase our coffee beans from reputable suppliers in more than 20 different countries across the globe.)

The Café Bustelo Game Face campaign is less about exactly where the coffee comes from and more about celebrating Latin culture by commemorating some of the countries that are important to our brand's heritage.

Café Bustelo Game Face coffee cans are available at retailers nationwide beginning June 1, 2026. Availability may vary by retailer, and the cans will only be offered for a limited time while supplies last. We suggest calling your local store to ask if they're in stock.

Your best bet is to head to a store and choose in-person. If you order online, a design will be picked for you at random.

Every Game Face tattoo kit includes a separate temporary tattoo section for each section of the design shown on the front of the can. (They're meant to be worn all at once to create the complete design.) Written application instructions are also included, and a QR code on the inside of the coffee can lid will lead you to a tutorial video.

Yes! Instructions will be in the packaging. You can also scan the QR code on the inside of the coffee can to watch a video tutorial, which explains how to apply and remove the tattoos.

Start with a cotton swab or soft cloth. Soak it with baby oil or an alcohol-based remover, like makeup wipes. Apply that over the tattoo and let it sit. After about a minute, gently massage the tattoo in small circular motions. Be patient and don't scrub. If the tattoo doesn’t come off right away, repeat the process. Note: Soap and water alone will not remove the tattoo.

Each tattoo kit includes separate tattoo sections for the different sections of the design, so it's flexible enough to fit lots of face shapes. We also suggest a little face paint to help complete the look.

While the temporary tattoos are designed to be skin-safe, please use your best judgement if you have sensitive skin or other concerns.

Café Bustelo Game Face tattoos can be rocked by kids age four and up (with parental supervision, of course).